Effective CRM

Effective CRM
Connect, Relate, Manage

Soft Skills Training

+971 4 394 0492


Effective CRM

Programme Goal

To equip you with the skills that will enable you to build deep, long lasting relationships at all organisational levels

Programme Overview

The “Effective CRM” programme is an introduction to key account and relationship management. If you attend this course you will:

  • Learn how to identify stakeholders, understand what they can do for you, and decide how to manage and communicate with them
  • Learn how to move up your relationship in to a new, higher level, identify influencers and decision makers in the account and actively manage relationships.
  • Learn how to build relationship capital, engagement and value and apply to your accounts.
  • Learn how to develop a key account plan and follow best practices in key account management.
  • Learn how to manage your time effectively to meet tasks deadlines and prioritize with ease.

Target Audience

Customer Relation Team members

Delivery Method

Instructor led training programme


2 days

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