The “Effective CRM” programme is an introduction to key account and relationship management. If you attend this course you will:

• Learn how to identify stakeholders, understand what they can do for you, and decide how to manage and communicate with them
• Learn how to move up your relationship in to a new, higher level, identify influencers and decision makers in the account and actively manage relationships.
• Learn how to build relationship capital, engagement and value and apply to your accounts.
• Learn how to develop a key account plan and follow best practices in key account management.
• Learn how to manage your time effectively to meet tasks deadlines and prioritize with ease.